The Welsh Rugby Union and Reviva Coffee Announce Exciting New Partnership

The Welsh Rugby Union (WRU) is thrilled to announce a new partnership with Reviva Coffee, a fast-growing speciality coffee brand offering 100% Arabica, Rainforest Alliance-certified coffee sourced from South America. The multi-year deal marks the Union’s first-ever collaboration with a coffee brand.

As an Official Coffee Supplier to the WRU, fans will be able to enjoy Reviva Coffee at the Principality Stadium, starting from the opening home match of the 2025 Guinness Men’s Six Nations on Saturday, February 22nd.

“We’re thrilled to welcome Reviva into the Welsh Rugby family as our Official Coffee Supplier,” said WRU Head of Operations, Leighton Davies.

“This partnership is a perfect fit, as both Welsh Rugby and Reviva share a passion for quality and excellence. Reviva’s coffee will bring an exciting new element to our matchdays, and we’re delighted to offer our fans a truly premium, sustainable coffee experience when they visit the Principality Stadium.”

Fans can be safe in the knowledge that Reviva is committed to responsible sourcing and celebrating small-batch speciality coffees. All Reviva Coffee beans are sourced from Rainforest Alliance-certified farms, known for their rigorous standards in environmental conservation, community well-being, and sustainable agricultural practices.

Rugby players are known for their strong passion for coffee, and Reviva is proud to provide the team with well-crafted coffee from training ground to match day. Driven by a strong community culture, this partnership is a perfect match and emphasises the importance of shared experiences, with fans embracing Welsh Rugby with a Reviva Coffee in hand.

“We’re incredibly proud to be the first-ever coffee brand to partner with the Welsh Rugby Union, and bring together two brands with bold ambitions,” said Mike Jones, CEO of Reviva Coffee.

“Welsh Rugby has a passionate and dedicated following, and we’re excited to be part of that journey. We can’t wait to see fans enjoy our coffee at Principality Stadium during the Six Nations and beyond.”

Reviva’s premium coffee will be available in the concourse, hospitality suites and premium seating areas of the Principality Stadium.

About Reviva Coffee

Established in 2023, Reviva Coffee is a vibrant coffee brand dedicated to providing high-quality specialty coffee to both individuals and businesses. The Reviva Signature Blend, crafted from 100% Arabica beans sourced from Rainforest Alliance-certified farms in South America, offers a rich flavour profile featuring caramel, dark chocolate, red fruits, and roasted almonds.

Reviva’s product lineup includes whole beans, ground coffee, and capsules.

With its commitment to sustainability and ethical sourcing, Reviva Coffee ensures that every cup contributes to the well-being of coffee-growing communities.